What a feasibility study is — and is not
A feasibility study is an independent, evidence-based assessment of whether a proposed autism centre is viable — clinically, operationally, and financially. It is not a business plan, a marketing document, or a justification for a decision that has already been made.
The distinction matters. A feasibility study conducted to validate a predetermined conclusion will produce a document that looks like analysis but functions as advocacy. Investors, governments, and regulators are increasingly sophisticated in identifying studies that have been designed to reach a particular answer, and a study that lacks credibility undermines the project it is meant to support.
A rigorous feasibility study is one that could, in principle, conclude that the project is not viable. The willingness to reach that conclusion — and to present it clearly — is what gives the study its value.
Component 1: Demand and needs assessment
The demand assessment answers the question: is there sufficient need for the proposed services in the proposed location?
This requires analysis of the estimated prevalence of autism in the catchment population, the current availability and capacity of existing autism services in the area, the unmet need — the gap between estimated prevalence and current service capacity — and the likely demand for the specific services the centre proposes to offer.
Prevalence estimates should be based on published epidemiological data, adjusted for the demographic characteristics of the local population. They should not be extrapolated uncritically from studies conducted in different populations or contexts.
The demand assessment should also consider the competitive landscape — the number and type of existing providers, their capacity, their pricing, and their quality — and the likely referral pathways through which the centre will receive patients.
A common error in demand assessments for autism centres is to conflate prevalence with demand. Prevalence tells you how many people in a population have autism; demand tells you how many of them will seek services from a particular provider at a particular price point. These are different questions, and conflating them leads to systematic overestimation of demand.
Component 2: Clinical model assessment
The clinical model assessment answers the question: is the proposed clinical model appropriate, evidence-based, and deliverable?
This requires a review of the proposed service types and clinical programmes, the evidence base for the interventions the centre proposes to offer, the staffing model — the types and numbers of clinical staff required to deliver the proposed services — and the clinical governance arrangements that will ensure quality and safety.
A centre that proposes to offer interventions that are not supported by evidence, or that requires clinical staff in numbers or with qualifications that are not available in the local market, has a clinical model that is not viable regardless of the financial projections.
The clinical model assessment should also consider the regulatory requirements for the proposed services — the licensing requirements for the facility and for individual practitioners — and the accreditation standards that the centre will be expected to meet.
Component 3: Financial viability assessment
The financial viability assessment answers the question: can the centre generate sufficient revenue to cover its costs and, where relevant, provide a return on investment?
This requires a detailed financial model that includes projected patient volumes and revenue by service type, the full cost base — including staffing, facilities, equipment, and overhead — the capital investment required to establish the centre, and the projected financial performance over a five-to-ten year horizon.
The financial model should be built on realistic assumptions that are explicitly stated and can be tested. Key assumptions include the ramp-up period — how long it will take to reach target patient volumes — the payer mix and pricing, the staffing model and associated costs, and the occupancy and utilisation rates for different service types.
Sensitivity analysis — testing how the financial projections change under different assumptions — is an essential component of a rigorous financial viability assessment. A centre that is financially viable only under optimistic assumptions is not financially viable.
The financial assessment should also consider the financing structure — the mix of equity, debt, and grant funding — and the implications of different financing structures for the financial risk profile of the project.
Component 4: Workforce and operational feasibility
The workforce and operational feasibility assessment answers the question: can the centre be staffed and operated effectively in the proposed location?
Workforce feasibility is frequently the most challenging component of an autism centre feasibility study. The supply of qualified autism professionals — behaviour analysts, speech and language therapists, occupational therapists, psychologists, and specialist teachers — is limited in most markets, and competition for qualified staff is intense.
The workforce assessment should include an analysis of the local supply of qualified professionals in each required discipline, the likely recruitment strategy and associated costs, the training and development requirements for staff who do not yet have autism-specific competencies, and the retention risks and mitigation strategies.
Operational feasibility covers the physical and logistical requirements of the proposed centre — the facility requirements, the equipment and technology needed, the operational processes and systems, and the management and governance structure. It should also consider the regulatory and licensing requirements for the facility and for individual practitioners.
References will be added when this article is finalised for publication.